Mandatory social distancing and strict hygiene procedures initially proved to be the only ways to stop the proliferation of COVID-19. In social terms, the ‘new post-pandemic normal’ paradigm made it clear that the culture of care and self-care needed to become a priority in everyone’s behaviour in order to preserve life. During the period of the terrible COVID-19 pandemic in Brazil, very strong concern and interest was shown about the quotidian value of caring for life and health as a cultural habit to be assimilated.
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